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US 11,695,845 B2Granted
System and method for separating content site visitor profiles
AssigneeTealium Inc.
InventorsCharles Glommen, Benjamin Richard Williams, II
Life of this patent
Estimating the term…
Abstract
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
Claims19
A system comprising:
- a first device comprising a first hardware processor configured to:
- receive first visitor data from a first tag associated with a first content page, the first visitor data comprising a cookie-derived visitor identifier associated with a first visitor visiting the first content page,
- identify a first identifier of the first visitor from the first visitor data, and
- add at least some of the first visitor data to a first visitor profile;
- and
- a second device comprising a second hardware processor configured to:
- detect, via a second tag associated with a second content page, a login credential associated with the second content page, the login credential comprising a second identifier, and
- transmit, to the first device, second visitor data comprising the cookie-derived visitor identifier and the second identifier,
- wherein the first hardware processor is further configured to:
- determine, based at least in part on that the first identifier and the second identifier, that the second visitor data is potentially associated with a second visitor different from the first visitor associated with the first visitor data, and
- in response to determining that the second visitor data is potentially associated with the second visitor different from the first visitor associated with the first visitor data, add at least some of the second visitor data to a second visitor profile different from the first visitor profile.
8 more elements
A method comprising:
- under control of a hardware processor:
- receiving first visitor data from a first tag associated with a first content page, the first visitor data comprising a cookie-derived visitor identifier associated with a first visitor visiting the first content page;
- identifying a first identifier of the first visitor from the first visitor data;
- adding at least some of the first visitor data to a first visitor profile;
- receiving second visitor data from a second tag associated with a second content page, the second visitor data comprising (i) the cookie-derived visitor identifier and (ii) a second identifier, wherein the second tag received the second identifier from user input provided to the second content page;
- determining, based at least in part on the first identifier and the second identifier, that the second visitor data is potentially associated with a second visitor different from the first visitor associated with the first visitor data;
- and
- in response to determining that the second visitor data is potentially associated with the second visitor different from the first visitor associated with the first visitor data, adding at least some of the second visitor data to a second visitor profile different from the first visitor profile.
5 more elements
A system comprising:
- a first device comprising a first hardware processor configured to:
- receive first visitor data from a first tag associated with a first content page, the first visitor data comprising (i) a cookie-derived visitor identifier associated with a first visitor visiting the first content page and (ii) a first identifier of the first visitor, and
- add at least some of the first visitor data to a first visitor profile;
- and
- a second device comprising a second hardware processor configured to:
- receive, via a second tag associated with a second content page, user input comprising a second identifier, and
- transmit, to the first device, second visitor data comprising the cookie-derived visitor identifier and the second identifier,
- wherein the first hardware processor is further configured to:
- determine, based at least in part on the first identifier and the second identifier, that the second visitor data is potentially associated with a second visitor different from the first visitor associated with the first visitor data, and
- in response to determining that the second visitor data is potentially associated with the second visitor different from the first visitor associated with the first visitor data, add at least some of the second visitor data to a second visitor profile different from the first visitor profile.
7 more elements
Dependencies are inferred from the claim text.