User advanced media presentations on mobile devices using multiple different social media apps

A non-transitory computer-readable storage medium storing one or more sequences of instructions which, when executed by one or more processors of a mobile computing device, cause the mobile computing device to execute:

• receiving, at a story application of the mobile computing device, a selection of a first story among a plurality of different stories associated with different social media applications;
• retrieving a digitally stored story script corresponding to the first story and a manifest associated with the story script, the manifest comprising location references of two or more story elements of the first story and identifying a plurality of different social media applications that the story will invoke;
• identifying, from the story script, a first story element among a plurality of other story elements;
• providing a first location reference of the first story element to a first social media application, and based on the first location reference, invoking the first social media application among the different social media applications on the mobile computing device and programmatically causing the first social media application to present the first story element based on the story script;
• presenting, at the first social media application, the first story element via the first social media application;
• repeating the identifying and invoking for the plurality of other story elements and the different social media applications.