Server for providing passenger transportation service and method thereof

A server for providing a passenger transportation service, the server comprising:

• a registered location database configured to store position information and image information related to each of previously registered get-on-and-off locations;
• a registered location management module configured to receive image data photographed from vehicles providing the passenger transportation service during running and additional information including position information related to each of the image data, and to update the image information based on the additional information by use of the image data;
• and
• a service providing module configured to, upon receiving a service provision request including position information and destination information related to a user from a user terminal, select a get-on location and a get-off location from among the get-on-and-off locations based on the position information and the destination information related to the user, and to transmit get-on-and-off information including image data of the get-on location to the user terminal,
• wherein the service providing module is configured to obtain image data of the get-on location from the image information related to a location selected as the get-on location from among the get-on-and-off locations.