Systems and methods for supplementing digital media with three-dimensional (3D) models

A system comprising:

• memory to store digital media depicting an object and a three-dimensional (3D) model representing a particular material corresponding to a zoomed-in region of the depicted object that is associated with the particular material, the 3D model being different from the digital media, and the 3D model representing only a subset of the depicted object corresponding to the zoomed-in region and having a higher fidelity than the digital media;
• and
• at least one processor to:
• instruct a user device to display the digital media;
• receive an indication selecting the zoomed-in region of the depicted object, the zoomed-in region showing only a portion of the depicted object in the digital media, and the portion of the depicted object associated with the particular material of the depicted object;
• responsive to receiving the selection of the zoomed-in region showing only the portion of the depicted object in the digital media that is associated with the particular material, instruct the user device to display the 3D model representing the particular material corresponding to the zoomed-in region of the depicted object, the 3D model providing a detailed 3D representation of the particular material and surface texture of the depicted object in the zoomed-in region of the depicted object;
• and
• manipulate the 3D model based on user interactions to cause the user device to display different views of the particular material and surface texture based on renderings of the 3D model as manipulated.

A non-transitory computer readable medium storing computer executable instructions which, when executed by a computer, cause the computer to:

• instruct a user device to display digital media depicting an object;
• receive an indication selecting a zoomed-in region of the depicted object, the zoomed-in region showing only a portion of the depicted object in the digital media, and the portion of the depicted object associated with a particular material of the depicted object;
• responsive to receiving the selection of the zoomed-in region showing only the portion of the depicted object in the digital media that is associated with the particular material:
• instruct the user device to display a three-dimensional (3D) model representing the particular material corresponding to the selected zoomed-in region of the depicted object, the 3D model representing only a subset of the depicted object corresponding to the zoomed-in region and having a higher fidelity than the digital media, and the 3D model providing a detailed 3D representation of the particular material and surface texture of the depicted object in the selected zoomed-in region of the depicted object, and the 3D model being different from the digital media;
• and
• manipulate the 3D model based on user interactions to cause the user device to display different views of the particular material and surface texture based on renderings of the 3D model as manipulated.