Method and apparatus for validation of targeted advertising data

A system comprising:

• a memory and at least one processor operatively coupled to the memory, the at least one processor being configured to:
• receive a product feed including one or more products;
• receive a plurality of transaction records including one or more transactions;
• for each of the one or more transactions, generate an attribution report, wherein the attribution report attributes each of the one or more transactions to a publisher;
• associate a publisher with each of the one or more transactions;
• associate each of the one or more products of the product feed with the one or more transactions;
• for each of the one or more products of the product feed, generate a product profile, the product profile including one or more variables;
• apply a commission rule based on the one or more variables of the product profile and the attribution report;
• wherein the product feed includes data that automatically results in the product profile being generated and the commission rule includes a set of logic including a plurality of functions for calculating a commission for the publisher, wherein one of the plurality of functions for calculating the commission is selected based on the values of variables associated with the product profile;
• obtain the at least one analytics report including one or more transaction records corresponding to an associated advertisement associated with the advertiser, wherein when the at least one analytics report includes a plurality of analytics reports, selecting one or more of the plurality of analytics reports or stitching together at least portions of the plurality of analytics reports and identifying inconsistencies among the plurality of analytics reports;
• generate the attribution report based on the analytics report, the attribution report providing an indication associating a publisher with a completed transaction;
• and
• validate the analytics report, wherein the validation of the analytics report includes a determination of an error in the analytics report and correcting the analytics report, wherein validation of the analytics report includes:
• a first determination of an error in the at least one analytics report and correcting the at least one analytics report;
• and
• a second determination of whether an attribution rule is applicable, wherein when the determination is that the attribution rule is not applicable, taking a corrective action, the determination that the attribution rule is not applicable including when the analytics report is missing information that is necessary for using the attribution report.