Targeting an aggregate group

A non-transitory computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by one or more processors, cause the processors to perform actions comprising:

• identifying a content item to be provided in a content slot associated with a content site at a first user device;
• providing, for presentation with the content item, a first re-publishing control that accepts textual user input as a comment from a user of the content site that is associated with the content item;
• receiving, via the first re-publishing control, first user input including text to be associated with the content item as a comment;
• receiving second user input selecting a portion of the first re-publishing control and designating a group of recipients selected by the user;
• and
• responsive to receiving the second user input, associating the text with the content item and re-publishing the content item along with the associated text to the group of recipients,
• wherein re-publishing the content item to the group of recipients includes providing to a second user device associated with a recipient from the group of recipients, the content item along with content information configured to cause the second user device to present a graphical visualization comprising:
• (1) a second re-publishing control configured to allow the recipient from the group of recipients to re-publish the content item, and (2) an indication of one or more persons who re-published the content item to other users on the content site.

A system, comprising:

• one or more processors;
• and
• one or more computer-readable media storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• identifying a content item to be provided in a content slot associated with a content site at a first user device;
• providing, for presentation with the content item, a first re-publishing control that accepts textual user input as a comment from a user of the content site that is associated with the content item;
• receiving, via the first re-publishing control, first user input including text to be associated with the content item as a comment;
• receiving second user input selecting a portion of the first re-publishing control and designating a group of recipients selected by the user;
• and
• responsive to receiving the second user input, associating the text with the content item and re-publishing the content item along with the associated text to the group of recipients,
• wherein re-publishing the content item to the group of recipients includes providing to a second user device associated with a recipient from the group of recipients, the content item along with content information configured to cause the second user device to present a graphical visualization comprising:
• (1) a second re-publishing control configured to allow the recipient from the group of recipients to re-publish the content item, and (2) an indication of one or more persons who re-published the content item to other users on the content site.