Advertisement presentation system and advertisement presentation method

An advertisement presentation method executed in an advertisement presentation system including at least one display device that is detachably provided at a vehicle and that includes a first processor, an information processing device including a second processor, and a management device including a third processor, the advertisement presentation method comprising:

• acquiring, by the second processor of the information processing device, advertisement information representing an advertisement;
• outputting the acquired advertisement information from the second processor of the information processing device to the first processor of the at least one display device;
• presenting, by the first processor of the at least one display device, the advertisement information output from the second processor of the information processing device such that the advertisement information is directed outward from the vehicle;
• acquiring, by the second processor of the information processing device, task report information from the first processor of the at least one display device while the advertisement information is presented on the at least one display device by the first processor, the task report information representing a presentation task report for the advertisement information, wherein the task report information includes (i) a travel route actually traveled by the vehicle while the advertisement information was being output and (ii) a time of the advertisement information being output;
• transmitting the task report information from the second processor of the information processing device to the third processor of the management device;
• determining, through the third processor of the management device, remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the second processor of the information processing device;
• and
• recording the determined remuneration in a storage medium.