System and method for providing enhanced user-sponsor interaction in a media environment, including support for shake action

A server system associated with a media-providing service, the server system comprising:

• one or more processors;
• and
• memory storing instructions for execution by the one or more processors, including instructions for:
• providing playback of first media content to a user of the media-providing service at a media device;
• determining a first characteristic and a second characteristic wherein:
• the first characteristic is determined based on analysis of a plurality of media content items in a current listening session of the user;
• the plurality of media content items includes the first media content;
• and
• the second characteristic is determined based on a profile generated for the user based in part on a listening history of the user;
• assigning first and second weights, respectively, to the first and second characteristics of the first media content;
• assigning third and fourth weights, respectively, to the first and second characteristics, wherein the third and fourth weights are different from the first and second weights;
• determining a subject matter of second media content based on the first and second weights without using the third and fourth weights;
• determining a style of the second media content based on the third and fourth weights without using the first and second weights
• selecting the second media content for delivery in conjunction with the first media content based on the determinations of the subject matter and the style of the second media content;
• and
• providing the second media content in conjunction with the first media content.

A non-transitory computer-readable storage medium storing instructions for execution by a server system associated with a media-providing service, the non-transitory computer-readable storage medium including instructions for:

• providing playback of first media content to a user of the media-providing service at a media device;
• determining a first characteristic and a second characteristic wherein:
• the first characteristic is determined based on analysis of a plurality of media content items in a current listening session of the user;
• the plurality of media content items includes the first media content;
• and
• the second characteristic is determined based on a profile generated for the user based in part on a listening history of the user;
• assigning first and second weights, respectively, to the first and second characteristics of the first media content;
• assigning third and fourth weights, respectively, to the first and second characteristics, wherein the third and fourth weights are different from the first and second weights;
• determining a subject matter of second media content based on the first and second weights without using the third and fourth weights;
• determining a style of the second media content based on the third and fourth weights without using the first and second weights
• selecting the second media content for delivery in conjunction with the first media content based on the determinations of the subject matter and the style of the second media content;
• and
• providing the second media content in conjunction with the first media content.