US 11,694,223 B2Granted

Management of moving outdoor advertising

AssigneeHaulerAds Inc.

InventorsCasey Mansel Binkley, Zachary Aaron Levy

Life of this patent

Estimating the term…

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Abstract

An advertising campaign may be carried out using moving outdoor advertising. Advertisers typically like to manage and track the success of their advertising campaigns. Aspects of the present application may be seen to assist with such management and tracking by providing impression analytics, location analytics, time analytics and frequency reports. Furthermore, aspects of the present application may be seen to provide an ability to augment a moving outdoor advertising campaign with a mobile device retargeting advertising campaign. Then, such metrics as return on investment, profit and gross profit may be tracked. In some aspects, Wi-Fi signals and Bluetooth signals may be collected from mobile devices that are in the range of a Moving Impression Analytics Tracking Device.

Claims22

Dependent claims

A method of processing impression information from a vehicle having advertising displayed exterior to the vehicle, the method being performed by an analytics system and comprising:

receiving:
an identifier of a mobile communication device obtained from scanning radio frequencies using a radio scanner of the vehicle, and
vehicle location information determined from a global positioning module of the vehicle;
and
determining that the vehicle was in proximity to the mobile communication device;
performing analytics on the identifier and the vehicle location information, including processing the vehicle location information with a time that the identifier was collected, and the analytics including a frequency or a number of impressions of the advertising in association with the identifier of the mobile communication device;
and
when the vehicle was in the proximity to the mobile communication device, transmitting an advertising message to the mobile communication device over wireless mobile telecommunications technology, wherein the advertising message is based on the vehicle location information and the advertising displayed external to the vehicle.

5 more elements

Dependencies are inferred from the claim text.

Facts

Application: 17/540,922Filed 2 Dec 2021 · continuation
Priority: 6 Apr 2018
Published: US 2022/0092640 A124 Mar 2022
Granted: 4 Jul 2023
Term ends: Not estimatedThe source records don’t support an estimate.

Classification6 codes

G06Q 30/0246
Determining effectiveness of advertisements: traffic
G06Q 30/0266
Vehicular advertisement: based on the position of the vehicle
G09F 21/04
Mobile visual advertising: by land vehicles
G09F 27/005
Combined visual and audible advertising or displaying, e.g. for public address: signs associated with a sensor

Family

Application62/653,894Us provisional application · filed 6 Apr 2018
Application16/012,278Parent of this continuation · filed 19 Jun 2018
US 2022/0092640 A1Pre-grant publication · published 24 Mar 2022
US 11,222,355 B2Parent of this continuation
US 2019/0311397 A1Published application
US 11,694,223 B2This patent

From the US filing history. Foreign family members aren’t listed.