Generating content based on a captured IP address associated with a visit to an electronic resource
AssigneeEl Toro.Com, LLC
InventorsStacy B. Griggs, David T. Stadler, III, Richard M. Teachout, III, Benjamin Charles Woolley
Life of this patent
Estimating the term…
Abstract
Methods and apparatus related to determining and/or utilizing one or more attributes for an Internet Protocol (IP) address. In some of those implementations, the attributes may include a physical address associated with the IP address. Some implementations are directed to determining physical addresses for inclusion in a postal campaign based on computing devices having IP addresses associated with those physical addresses having retrieved content of one or more electronic resources (e.g., webpages) assigned to the campaign.
Claims19
A method implemented by one or more processors, the method comprising:
- receiving:
- a computing device identifier, of a computing device, that is captured in response to electronic retrieval of electronic content of an electronic resource, the electronic retrieval being during a visit to the electronic resource by the computing device, and the computing device identifier comprising an IP address and/or cookie information, and
- visit data associated with the visit to the electronic resource, the visit data indicating one or more interactions, via the computing device, that occurred during the visit and after arriving at the electronic resource;
- determining, using an electronic database that maps computing device identifiers to physical addresses, a particular physical address that is mapped to the computing device identifier;
- in response to the electronic resource being mapped to a postal campaign and in response to the computing device identifier being captured in response to electronic retrieval of the electronic content of the electronic resource:
- determining, based on both the electronic resource and the visit data, non-address content that is particularized to the electronic resource and to the visit data;
- and
- generating postal mail that is addressed to the particular physical address and that includes the non-address content that is particularized to the electronic resource and to the visit data.
A system, comprising:
- one or more computing devices comprising:
- memory storing instructions;
- one or more processors operable to execute the instructions stored in the memory, wherein the instructions comprise instructions to:
- receive:
- a computing device identifier, of a computing device, that is captured in response to electronic retrieval of electronic content of an electronic resource, the electronic retrieval being during a visit to the electronic resource by the computing device, and the computing device identifier comprising an IP address and/or cookie information, and
- visit data associated with the visit to the electronic resource, the visit data providing context associated with the visit;
- determine, using an electronic database that maps computing device identifiers to physical addresses, a particular physical address that is mapped to the computing device identifier;
- in response to the electronic resource being mapped to a postal campaign and in response to the computing device identifier being captured in response to electronic retrieval of the electronic content of the electronic resource:
- determine, based on both the electronic resource and the visit data, non-address content that is particularized to the electronic resource and to the visit data;
- and
- generate postal mail that is addressed to the particular physical address and that includes the non-address content that is particularized to the electronic resource and to the visit data.
Dependencies are inferred from the claim text.