System and method for integrated application and provisioning

A non-transitory, computer-readable medium storing computer-readable instructions, that upon execution by at least one hardware processor, cause performance of operations, comprising:

• receiving, at a merchant application and during a current transaction being conducted by a particular user at the merchant application via a client application, a request to perform a credit application process associated with the particular user, wherein the particular user is associated with a user profile that is associated with a merchant-specific identifier identifying the user profile of the particular user at a merchant;
• in response to receiving the request, generating a first redirection instruction comprising the merchant-specific identifier of the particular user and the request to perform the credit application process;
• redirecting, based on the first redirection instruction, the client application to a credit application site associated with a particular institution that performs the credit application process;
• receiving (1) a second redirection instruction from the credit application site, wherein the second redirection instruction instructs re-launch of the merchant application via the client application, and (2) a second signal including an approval associated with the credit application process, a payment credential associated with a new credit account created at the particular institution in response to the approval of the credit application process, and the merchant-specific identifier of the particular user;
• and
• processing, at the merchant application, the current transaction using the received payment credential as a form of payment for the current transaction.

A computerized method performed by one or more processors, the method comprising:

• receiving, at a merchant application and during a current transaction being conducted by a particular user at the merchant application via a client application, a request to perform a credit application process associated with the particular user, wherein:
• the merchant application is associated with a non-transitory memory storing a repository storing a set of user accounts associated with a plurality of users,
• each of the plurality of users are associated with a user profile, and
• each user profile is associated with a merchant-specific identifier identifying the user profile at a merchant;
• in response to receiving the request, generating a first redirection instruction comprising the merchant-specific identifier of the particular user and the request to perform the credit application process;
• redirecting, based on the first redirection instruction, the client application to a credit application site associated with a particular institution that performs the credit application process;
• receiving (1) a second redirection instruction from the credit application site, wherein the second redirection instruction instructs re-launch of the merchant application via the client application, and (2) a second signal including an approval associated with the credit application process, a payment credential associated with a new credit account created at the particular institution in response to the approval of the credit application process, and the merchant-specific identifier of the particular user;
• and
• processing, at the merchant application, the current transaction using the received payment credential as a form of payment for the current transaction.