Technique to emphasize store branding in the multi-store app

A user device, comprising:

• one or more processors;
• and
• one or more memories storing computer-executable instructions that, when executed with the one or more processors, cause the user device to:
• provide a default graphical user interface at a display of the user device, the default graphical user interface corresponding to a primary store;
• receive an indication that an item was viewed or that the item was selected for purchase;
• generate updated state data associated with a store mode based on the indication;
• receive, at the default graphical user interface, a request to enter the store mode corresponding to a specialty store, the request comprising a uniform resource locator (URL) associated with the specialty store;
• select, based at least in part on the URL of the request, configuration data corresponding to the store mode corresponding to the specialty store;
• and
• present, at the display of the user device, a subsequent graphical user interface different from and atop of the default graphical user interface, the subsequent graphical user interface being configured based at least in part on the configuration data selected and comprising a graphical element corresponding to the updated state data.

One or more non-transitory computer-readable media including instructions that, when executed by a processor of a computing device, cause the computing device to:

• provide, at a display of the computing device, a primary graphical user interface corresponding to a primary store;
• receive a request to enter a store mode associated with a specialty store, the request comprising a uniform resource locator (URL) associated with the specialty store;
• in response to receiving the request:
• store primary state data associated with the primary store;
• and
• select, based at least in part on the URL of the request, an interface configuration from a plurality of interface configurations, the interface configuration corresponding to the store mode;
• present, at the display of the computing device, a secondary graphical user interface different from the primary graphical user interface, the secondary graphical user interface being presented over the primary graphical user interface and based at least in part on the interface configuration selected;
• generate updated primary state data based on activity within the specialty store;
• receive, while in the store mode, an egress request to exit the store mode and return to the primary store;
• and
• responsive to receiving the egress request, transition from presenting the secondary graphical user interface to the primary graphical user interface, the primary graphical user interface being presented based at least in part on the updated primary state data and comprising a re-ingress option for returning to the specialty store.