Systems and methods of securing access to marketing data

A situational awareness system operative to provide access to situational awareness information comprising real-time location data received from location reporting mobile communication devices associated with participants of the situational awareness system, personal data obtained from user profiles associated with the participants, and statistics based on the real-time location data and the personal data, comprising:

• a processor;
• and
• a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising:
• receiving a request for access to the situational awareness system from a requesting device;
• receiving identity data associated with the requesting device;
• applying security access rules to one or more of location data received from the requesting device, the identity data associated with the requesting device, and information received from a user of the requesting device;
• based on the application of the security analysis rules, determining that a fraudulent action associated with the requesting device has occurred;
• and
• in response to determining that the fraudulent action has occurred, preventing the requesting device from accessing the situational awareness system.

A computer-readable storage medium, comprising non-transitory executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

• receiving location data associated with a device requesting access to a mobile application
• based on the location data, determining that a fraudulent action associated with the requesting device has occurred;
• in response to determining that the fraudulent action has occurred, performing a responsive action associated with limiting utilization of the mobile application by the requesting device;
• wherein the determination that the fraudulent action has occurred is based on a determination that the location data associated with the requesting device is an improbable location based on a previous location of the requesting device and a time value for travel between the improbable location and the previous location.