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US 11,689,779 B2Granted
Systems and methods for customizing delivery of advertisements
AssigneeRovi Guides, Inc.
InventorsParasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
Life of this patent
Estimating the term…
Abstract
When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
Claims20
A method for customizing a display of a content item, the method comprising:
- generating for display a first content item on a user device;
- monitoring a viewer interaction with the first content item;
- determining a type of viewer interaction with the first content item based on the monitoring, wherein the type of viewer interaction indicates a level of viewer interest in the first content item;
- obtaining a popularity metric for the first content item from a database, wherein the popularity metric indicates a level of favorability of the first content item;
- and
- in response to determining that the popularity metric for the first content item exceeds a threshold popularity:
- selecting a second content item related to the first content item based at least in part on the type of viewer interaction;
- and
- generating for display the second content item on the user device.
6 more elements
A system for customizing a display of a content item, the system comprising:
- control circuitry configured to:
- generate for display a first content item on a user device;
- monitor a viewer interaction with the first content item;
- determine a type of viewer interaction with the first content item based on the monitoring, wherein the type of viewer interaction indicates a level of viewer interest in the first content item;
- obtain a popularity metric for the first content item from a database, wherein the popularity metric indicates a level of favorability of the first content item;
- and
- in response to determining that the popularity metric for the first content item exceeds a threshold popularity:
- select a second content item related to the first content item based at least in part on the type of viewer interaction;
- and
- generate for display the second content item subsequent to generating the first content item for display.
7 more elements
Dependencies are inferred from the claim text.