System and method of setting selection for the presentation of AV content

An audio video (AV) processor, comprising:

• a first memory storing a plurality of settings for presenting AV content;
• a second memory storing a plurality of characteristic features corresponding to the AV content;
• a third memory storing a plurality of values, each defining a strength of association between a respective stored characteristic feature of the plurality of characteristic features and a respective stored setting of the plurality of settings;
• and
• circuitry configured to
• obtain one or more particular characteristic features from a currently delivered AV content;
• determine a cumulative strength of association value between respective stored settings and respective stored characteristic features corresponding to the one or more particular characteristic features obtained from the currently delivered AV content;
• select the stored setting having the greatest determined cumulative strength of association value among the stored plurality of settings;
• present, to the user, the selected stored setting having the greatest determined cumulative strength of association value;
• receive an indication from the user of whether or not to proceed with using the selected stored setting having the greatest determined cumulative strength of association value;
• when the user indicates to proceed with the presented stored setting having the greatest determined cumulative strength of association value, increase those values, of the plurality of values, defining the strength of association between the selected stored setting and the respective stored characteristic features corresponding to the one or more particular characteristic features obtained from the currently received AV content;
• and
• when the user indicates not to proceed with the presented stored setting having the greatest determined cumulative strength of association value, decrease those values, of the plurality of values, defining the strength of association between the presented stored setting and the respective stored characteristic features corresponding to the one or more particular characteristic features obtained from the currently received AV content.