Systems and methods for generating a recommendation of a media asset for simultaneous consumption with a current media asset

A system comprising control circuitry configured to:

• determine, based on a viewing history of a first device, that the first device has previously simultaneously played a plurality of first components of content assets in a first category with a plurality of second components of content assets in a second category, wherein the first components are of a first type and the second components are of a second type;
• while only a first component of a first content asset of the first category is being consumed on the first device, wherein the first component is of the first type:
• determine a rating for each content asset of a plurality of content assets in the second category;
• and
• select a second content asset from the plurality of content assets in the second category based on the second content asset having a highest rating;
• and
• cause simultaneous playback of the first component of the first content asset and a second component of the second content asset, wherein the second component is of the second type;
• wherein the first component of the first type is a visual component and the second component of the second type is an audio component.