Managing addressable asset campaigns across multiple devices

A communication system for delivering assets to users using communication media, wherein each user is associated with a set of UEDs, said communication system comprising:

• an asset decisioning network system, remote from and in operative communication with each UED of a first set of UEDs associated with a first user, said asset decisioning network system operative for:
• first receiving one or more first indications for a first UED of a first set of UEDs associated with a first user of the users, the first indications indicative of the first UED playing a first asset of a first asset set, wherein said first receiving comprises obtaining, for a broadcast television network, one or more first identifications of one or more first asset delivery opportunities on one or more broadcast television programming networks including at least one addressable asset delivery opportunity where, for each said addressable asset delivery opportunity, different assets may be delivered to different users, wherein said first identifications include identification information concerning at least one of said broadcast television network and said one or more television programming networks;
• second receiving one or more second indications for a second UED of said first set of UEDs associated with said first user, the second indications indicative of the second UED playing said first asset, wherein said second receiving comprises obtaining, for a communications network, one or more second identifications of one or more second asset delivery opportunities including one of a network association and a programming association of each of said second asset delivery opportunities;
• based on the received first and second indications, updating user impression information associated with the first asset, the user impression information representing a level of fulfillment of campaign specification information for the first asset in relation to the user;
• comparing the updated user impression information with the campaign specification information for the first asset to make a determination of whether the user impression information satisfies the campaign specification information;
• and
• transmitting a playlist for a third UED of said first set of UEDs, the same as one of, or different than both of, said first and second UEDs based on the determination of whether the user impression information satisfies the campaign specification information, the playlist directing the play of a second asset, the same as or different than the first asset, of the first asset set at the third UED.