Establishing communication links using routing protocols

A system for notifying users of access rights associated with a resource, the system comprising:

• one or more processors;
• and
• a non-transitory computer-readable storage medium containing instructions which, when executed on the one or more processors, cause the one or more processors to perform operations including:
• receiving a first communication comprising a subscription message from a user device associated with a user, wherein:
• the subscription message comprises a set of parameters in a specific format,
• the set of parameters are defined at a social media network and comprises:
• names corresponding to an entity associated with the resource,
• location of the user device sending the first communication,
• user affinity parameters associated with the entity associated with the resource,
• extracting the set of parameters from the subscription message;
• transmitting a query to a data store to identify access right from a plurality of access rights, wherein:
• the query identifies the access right from the plurality of access rights which correlate to the set of parameters;
• transmitting a second communication to the user device, wherein:
• the second communication comprises a notification to the user device,
• the notification comprises details regarding allocation of access right from the plurality of access rights that corresponds to the set of parameters,
• the second communication comprises an allocation link,
• the allocation link establishes a channel between the user device and a remote server, and
• the channel between the user device and the remote server comprises an interface for allocation of access right to the user device.

A computer-program product tangibly embodied in a non-transitory machine-readable storage medium, including instructions configured to cause a processing apparatus to perform operation, including:

• receiving a first communication comprising a subscription message from a user device associated with a user, wherein:
• the subscription message comprises a set of parameters in a specific format,
• the set of parameters are defined at a social media network and comprises:
• names corresponding to an entity associated with a resource,
• location of the user device sending the first communication,
• user affinity parameters associated with the entity associated with the resource,
• extracting the set of parameters from the subscription message;
• transmitting a query to a data store to identify access right from a plurality of access rights, wherein:
• the query identifies the access right from the plurality of access rights which correlate to the set of parameters;
• and
• transmitting a second communication to the user device, wherein:
• the second communication comprises a notification to the user device,
• the notification comprises details regarding allocation of access right from the plurality of access rights that corresponds to the set of parameters,
• the second communication comprises an allocation link,
• the allocation link establishes a channel between the user device and a remote server, and
• the channel between the user device and the remote server comprises an interface for allocation of access right to the user device.