Display device including a light emitting diode chip

A display apparatus comprising a light emitting diode chip,

• wherein:
• the light emitting diode chip comprises:
• a light emitting structure including a first conductivity type semiconductor layer, a second conductivity type semiconductor layer, and an active layer interposed between the first and second conductivity type semiconductor layers;
• a first electrode electrically connected to the first conductivity type semiconductor layer;
• a second electrode electrically connected to the second conductivity type semiconductor layer;
• an insulator covering portions of upper surfaces of the first and second electrodes and portions of side surfaces of the light emitting structure;
• and
• couplers disposed on the first and second electrodes and side surfaces of the light emitting structure;
• the insulator is disposed between the couplers and the light emitting chip;
• the light emitting diode chip is a horizontal structure;
• the first electrode and the second electrode are arranged in a horizontal direction;
• each of the couplers includes a metal;
• the couplers are configured to reflect light emitted from side surfaces of the light emitting diode chip;
• the couplers comprise a first coupler and a second coupler;
• the first coupler and the second coupler are spaced apart from each other and are electrically insulated from each other;
• the first coupler is electrically connected to the first electrode;
• the second coupler is electrically connected to the second electrode;
• and
• an area of the second coupler is greater than that of the first coupler.

A display apparatus comprising:

• a light emitting diode chip;
• a printed circuit board comprising substrate electrodes configured to supply power to the light emitting diode chip;
• and
• bonding portions for bonding the light emitting diode chip to the printed circuit board,
• wherein:
• the light emitting diode chip comprises:
• a light emitting structure including a first conductivity type semiconductor layer, a second conductivity type semiconductor layer, and an active layer interposed between the first and second conductivity type semiconductor layers;
• a first electrode electrically connected to the first conductivity type semiconductor layer;
• a second electrode electrically connected to the second conductivity type semiconductor layer;
• an insulator covering portions of upper surfaces of the first and second electrodes and portions of side surfaces of the light emitting structure;
• and
• couplers disposed on the first and second electrodes and side surfaces of the light emitting structure;
• the insulator is disposed between the couplers and the light emitting chip;
• the light emitting diode chip is a horizontal structure;
• the first electrode and the second electrode are arranged in a horizontal direction;
• and
• bottom surfaces of the bonding portions have the same elevation in the horizontal direction of the light emitting diode chip.