Label sheet assembly with surface features

A label sheet assembly comprising:

• a facestock layer having first and second sides, the facestock layer including at least one cut line that defines at least one label and a matrix portion on the first side wherein the facestock layer is configured to receive indicia thereon;
• an adhesive layer along the second side;
• a liner sheet layer having top and bottom surfaces, the top surface attached to the adhesive layer along the facestock layer;
• and
• a first vertical, raised surface feature along the bottom surface of the liner sheet layer and adjacent a first side edge of the sheet, a second vertical, raised surface feature adjacent a second side edge of the sheet, and a third, raised vertical surface feature disposed radially inward of the first and second vertical surface features, wherein the first and second vertical surface features include a plurality of spaced areas with rounded outer edges, and wherein the third vertical surface feature includes a plurality of spaced areas having a generally arrow shape with rounded edges that are generally aligned with the plurality of spaced areas of the first and second vertical surface features, wherein the surface features are aligned between an upper edge and a lower edge of the sheet and along a process direction as the label sheet is to be processed through a printer and is configured to provide a zone of tactile sensitivity along the label sheet assembly.