Deal allocation platform

A computer program product, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions for:

• defining, by a processor, a set of consumers based on requests for display of a first deal;
• receiving, by the processor, consumer data units associated with each consumer of the set of consumers, wherein the constituent data is assembled into the consumer data units such that the disparate sources of the constituent data from disparate sources are hidden from the processor;
• identifying, via the processor and based on the consumer data units, a first group of consumers most likely to purchase the first deal from a deal set comprised of at least the first deal and a second deal;
• identifying, via the processor, from the set of consumers, a second group of consumers that is most likely to purchase the second deal,
• determining, via the processor, a shortage of the first group of consumers compared to a minimum number of consumers to which the first deal is to be presented;
• determining, via the processor, and based only on the shortage, that that one or more consumers from the second group of consumers are to be reallocated to the first group of consumers;
• iteratively analyzing, in real-time and on a consumer-by-consumer basis, costs associated with reallocating consumers from the second group of consumers to the first group of consumers;
• finalizing, based at least on the costs associated with reallocating consumers, the first group of consumers and the second group of consumers;
• and
• presenting, via a display, the first deal to the first group of consumers and the second deal to the second group of consumers.

An apparatus, the apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least:

• define, via the processor, a set of consumers based on requests for display of a first deal;
• receiving, via the processor and from a data interface, consumer data units associated with each consumer of the set of consumers, wherein the data interface is configured to assemble the constituent data from disparate sources into the consumer data units such that the disparate sources are hidden from the processor;
• identify, via the processor and based on the consumer data units, a first group of consumers most likely to purchase the first deal from a set comprised of at least the first deal and a second deal;
• identify, via the processor, from the set of consumers, a second group of consumers that is most likely to purchase the second deal,
• determine, via the processor, a shortage of the first group of consumers compared to a minimum number of consumers to which the first deal is presented;
• determine, via the processor, and based only on the shortage, that that one or more consumers from the second group of consumers are to be reallocated to the first group of consumers;
• iteratively analyze, in real-time and on a consumer-by-consumer basis, costs associated with reallocating consumers from the second group of consumers to the first group of consumers;
• finalize, based at least on the costs associated with reallocation, the first group of consumers and the second group of consumers;
• and
• present, via a display, the first deal to the first group of consumers and the second deal to the second group of consumers.