Methods, systems, and computer-readable media for determining outcomes for promotions

A method comprising:

• sending, to a plurality of computing devices, first information to cause presentation of a plurality of on-screen graphics by the plurality of computing devices;
• receiving second information indicating:
• that one or more on-screen graphics of the plurality of on-screen graphics were presented at the plurality of computing devices, wherein each of the one or more on-screen graphics promotes a content offering, and
• which content offerings, promoted by the one or more on-screen graphics, were presented at the plurality of computing devices following presentation of the one or more on-screen graphics;
• and
• generating, based on the second information, third information indicating which combination of on-screen graphics of the one or more on-screen graphics increased the promoted content offering presentations by the plurality of computing devices.

A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a processor cause:

• sending, to a plurality of computing devices, first information to cause presentation of a plurality of on-screen graphics by the plurality of computing devices;
• receiving second information indicating:
• that one or more on-screen graphics of the plurality of on-screen graphics were presented at the plurality of computing devices, wherein each of the one or more on-screen graphics promotes a content offering, and
• whether content offerings, promoted by the one or more on-screen graphics, were presented at the plurality of computing devices following presentation of the one or more on-screen graphics;
• and
• generating, based on the second information, third information indicating which combination of on-screen graphics of the one or more on-screen graphics increased the promoted content offering presentations by the plurality of computing devices.