US 11,687,956 B2Granted

System and method for determining the value of channels

AssigneeKabam, Inc.

InventorBrendan Sinnott

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Abstract

A system configured to determine the value of channels responsive to users requesting installation of a client application through the channels. The client application may provide access to an online game. A given channel may be characterized by a promotional information item, a platform through which the promotional information item is presented to potential users, and/or other information. Predicted economic values for the users that requested installation of the client application through one or more channels may be determined based parameter values for the users. Effectiveness metrics for the channels may be determined based on the predicted economic values of the users. Subsequent consideration expenditures for one or more of the channels may be recommended and/or executed based on a comparison effectiveness metrics determined.

Claims20

Dependent claims

A system configured to determine the value of promotional channels subsequent to users requesting installation of a client application, wherein the client application provides access to an online game, and wherein individual ones of the promotional channels are associated with promotional items and platforms through which the promotional items are presented to potential users, wherein the potential users include a first set of users and a second set of users, the system comprising:

one or more processors configured by machine-readable instructions to:
use a first promotional channel to present a first promotional item via a first platform to the first set of users;
use a second promotional channel to present a second promotional item via a second platform to the second set of users;
obtain installation information for individual installations of the client application such that:
(i) first installation information identifies a first subset of the first set of users that have requested installation of the client application, and
(ii) second installation information identifies a second subset of the second set of users that have requested installation of the client application;
obtain parameter values for demographic parameters associated with the first subset of the first set of users and the second subset of the second set of users;
determine predicted economic values of the first subset of the first set of users and the second subset of the second set of users based on the obtained parameter values, wherein individual ones of the predicted economic values represent one or more of a prediction for how likely individual users are to spend consideration in the online game, a prediction for how often the individual users are likely to spend consideration in the online game, a prediction for how much the individual users are likely to spend in the online game, and/or a prediction for the likely level of engagement of the individual users in the online game;
and
determine recommended expenditures for the first promotional channel and/or the second promotional channel based on the predicted economic values of the first subset of users and the second subset of users.

7 more elements

A method configured to determine the value of promotional channels subsequent to users requesting installation of a client application, wherein the client application provides access to an online game, and wherein individual ones of the promotional channels are associated with promotional items and platform throughs which the promotional information items are presented to potential users, wherein the potential users include a first set of users and a second set of users, the method being implemented in a computer system that includes one or more processors configured by machine-readable instructions, the method comprising:

using a first promotional channel to present a first promotional item via a first platform to the first set of users;
using a second promotional channel to present a second promotional item via a second platform to a second set of users;
obtaining installation information for individual installations of the client application such that:
(i) first installation information identifies a first subset of the first set of users that have requested installation of the client application, and
(ii) second installation information identifies a second subset of the second set of users that have requested installation of the client application;
obtaining parameter values for demographic parameters associated with the first subset of the first set of users and the second subset of the second set of users;
determining predicted economic values of the first subset of the first set of users and the second subset of the second set of users based on the obtained parameter values, wherein individual ones of the predicted economic values represent one or more of a prediction for how likely individual users are to spend consideration in the online game, a prediction for how often the individual users are likely to spend consideration in the online game, a prediction for how much the individual users are likely to spend in the online game, and/or a prediction for the likely level of engagement of the individual users in the online game;
and
determining recommended expenditures for the first promotional channel and/or the second promotional channel based on the predicted economic values of the first subset of users and the second subset of users.

6 more elements

Dependencies are inferred from the claim text.

Facts

Application: 17/706,434Filed 28 Mar 2022 · continuation
Priority: 20 Dec 2016
Published: US 2022/0222690 A114 Jul 2022
Granted: 27 Jun 2023
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0202
Market modelling; Market analysis; Collecting market data: market predictions or forecasting for commercial activities
G06F 8/61
Software deployment: installation
G06Q 30/0255
Targeted advertisements: based on user history
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

Application15/385,844Parent of this continuation · filed 20 Dec 2016
Application16/510,436Parent of this continuation · filed 12 Jul 2019
US 10,380,612 B1Parent of this continuation · filed 13 Aug 2019
Application16/856,421Parent of this continuation · filed 23 Apr 2020
US 10,672,017 B2Parent of this continuation · filed 2 Jun 2020
US 2022/0222690 A1Pre-grant publication · published 14 Jul 2022
US 11,308,509 B2Parent of this continuation
US 2019/0333082 A1Published application
US 2020/0250689 A1Published application
US 11,687,956 B2This patent

From the US filing history. Foreign family members aren’t listed.