System and method for remote controlling of electronic shelf labels

A system for remote controlling of electronic shelf labels, the system comprising:

• a processor;
• and
• a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising:
• receiving, at a computing device, product data of a retail store, wherein the product data identifies at least one product and a price of the at least one product;
• receiving, at the computing device, store layout data of the retail store, the store layout data including locations of shelves in the retail store, the at least one product arranged at respective locations of shelves, and coordinates of a plurality of electronic shelf labels disposed on the shelves;
• associating the product data with a corresponding location of the shelves where the at least one product is arranged;
• receiving, at the computing device, a list of products within a shopping cart of a shopper;
• modifying, at the computing device, one or more data elements of the product data associated with the price of the at least one product that reflects a change in the price of the at least one product based on at least a first product in the list of products within the shopping cart;
• based at least on the modified product data and the store layout data, retrieving the location of the shelves where the at least one product is arranged and the coordinates for a first electronic shelf label of the plurality of electronic shelf labels disposed on the shelves that is associated with the at least one product;
• in response to the modification of the price of the at least one product, determining at least a first optical emitter of a plurality of optical emitters is capable of communicating with the first electronic shelf label, based on the modified product data, the store layout data, the coordinates of the first electronic shelf label, and a predetermined rule;
• selecting at least the first optical emitter to communicate with the first electronic shelf label;
• transmitting, to the first optical emitter, an instruction including at least a part of the modified product data and the coordinates for the first electronic shelf label, the instruction causing:
• positioning of the first optical emitter to direct an optical signal emitted by the first optical emitter to the coordinates of the first electronic shelf label, wherein an optical link is established with only the first electronic shelf label;
• and
• emission of an optical signal, by the first optical emitter and to the first electronic shelf label where the optical signal is decrypted by the first electronic shelf label, the decrypted optical signal including at least the part of the modified product data including the changed price that causes a display, by the first electronic shelf label, of information associated with the at least the part of the modified product data and the changed price;
• and
• obtaining, by the computing device, a feedback from the first electronic shelf label.

A non-transitory processor-readable medium having instructions stored thereon, which when executed by one or more processors, cause the one or more processors to:

• receive product data of a retail store, wherein the product data identifies at least one product and a price of the at least one product;
• receive store layout data of the retail store, the store layout data including locations of shelves in the retail store, the at least one product arranged at respective locations of shelves, and coordinates of a plurality of electronic shelf labels disposed on the shelves;
• associate the product data with a corresponding location of the shelves where the at least one product is arranged;
• receive a list of products within a shopping cart of a shopper;
• modify, one or more data elements of the product data associated with the price of the at least one product that reflects a change in the price of the at least one product based on at least a first product in the list of products within the shopping cart;
• based at least on the modified product data and the store layout data, retrieve the location of the shelves where the at least one product is arranged and the coordinates for a first electronic shelf label of the plurality of electronic shelf labels disposed on the shelves that is associated with the at least one product
• in response to the modification of the price of the at least one product, determine at least a first optical emitter of a plurality of optical emitters is capable of communicating with the first electronic shelf label, based on the modified product data, the store layout data, the coordinates of the first electronic shelf label, and a predetermined rule;
• select at least the first optical emitter to communicate with the first electronic shelf label;
• transmit, to the first optical emitter, an instruction including at least a part of the modified product data and the coordinates for the first electronic shelf label, the instruction causing:
• positioning of the first optical emitter to direct an optical signal emitted by the first optical emitter to the coordinates of the first electronic shelf label, wherein an optical link is established with only the first electronic shelf label;
• and
• emission of an optical signal, by the first optical emitter and to the first electronic shelf label where the optical signal is decrypted by the first electronic shelf label, the decrypted optical signal including the at least the part of the modified product data including the changed price that causes a display, by the first electronic shelf label, of information associated with the at least the part of the modified product data and the changed price;
• and
• obtain a feedback from the first electronic shelf label.