Predicting performance of content and electronic messages among a system of networked computing devices

A system, comprising:

• a memory configured to store data associated with an electronic message and one or more data signals used to construct the electronic message;
• and
• a platform configured to receive data signals to cause formation of an electronic message, to determine a component of the electronic message and an equivalent of a portion of the electronic message, the portion being configured to enhance one or more message performance criteria, to identify one or more message performance criteria with which to form the electronic message, to characterize the component to identify a component attribute, to predict the component attribute matches at least one of the message performance criteria configured to vary over a period of time, the component attribute being used to determine engagement with the electronic message by one or more recipients of a subset of a population associated with a reading level when the equivalent is substituted in place of the portion of the electronic message, to modify the electronic message to form a modified electronic message with the equivalent substituted in place of the portion of the electronic message, the modified electronic message being configured to enhance a rate of propagation of parallel transmissions of the modified electronic message per unit time at which the modified electronic message is conveyed as a function of the message performance criteria, to transmit the modified electronic message via a network for presentation on user interfaces on a plurality of computing devices associated with the subset of the population associated with the reading level, to monitor performance of one or more of message components of the modified electronic message, to determine an effectiveness of the modified electronic message is at an effectiveness value, and to invoke an action automatically in a marketing campaign in response to the effectiveness value.

A non-transitory computer readable medium having one or more computer program instructions configured to perform a method, the method comprising:

• receiving data signals to cause formation of an electronic message;
• determining a component of the electronic message and an equivalent of a portion of the electronic message, the portion being configured to enhance one or more message performance criteria;
• identifying the one or more message performance criteria with which to form the electronic message;
• characterizing the component to identify a component attribute;
• predicting the component attribute matches at least one of the message performance criteria configured to vary over a period of time, the component attribute being used to determine engagement with the electronic message by one or more recipients of a subset of a population associated with a reading level when the equivalent is substituted in place of the portion of the electronic message;
• modifying the electronic message to form a modified electronic message with the equivalent substituted in place of the portion of the electronic message, the modified electronic message being configured to enhance a rate of propagation of parallel transmissions of the modified electronic message per unit time at which the modified electronic message is conveyed as a function of the message performance criteria;
• transmitting the modified electronic message via a network for presentation on user interfaces on a plurality of computing devices associated with the subset of the population associated with the reading level;
• monitoring performance of one or more of message components of the modified electronic message;
• determining an effectiveness of the modified electronic message is at an effectiveness value;
• and
• invoking an action automatically in a marketing campaign in response to the effectiveness value.