Dynamic adjustment of wrap force parameter responsive to monitored wrap force and/or for film break reduction

An apparatus for wrapping a load supported by a load support with packaging material, the apparatus comprising:

• a packaging material dispenser for dispensing packaging material to the load, wherein the packaging material dispenser and the load support are adapted for rotation relative to one other;
• and
• a controller coupled to the packaging material dispenser, wherein the controller determines a containment force parameter related to a desired containment force to be applied to the load during at least a portion of a wrap cycle and initiates the wrap cycle to wrap the load with packaging material dispensed from the packaging material dispenser during relative rotation between the packaging material dispenser and the load support, wherein the controller further, during the initiated wrap cycle, monitors a wrap force applied to the load by the packaging material during the relative rotation, performs a comparison between the monitored wrap force and the containment force parameter after a conversion between wrap force and containment force is performed for the monitored wrap force or the containment force parameter, and dynamically controls a dispense rate of the packaging material dispenser during the wrap cycle based on the comparison between the monitored wrap force and the containment force parameter.