Method of cutting off labels

A method of cutting off self-adhesive linerless endless tape labels or carrier tape labels using a cutter of a label printer, wherein the cutter comprises a transport roller, which is rotatable about an axis of rotation, and a blade unit that is linearly travelable in parallel with the axis of rotation of the transport roller and that has a cutting blade directed in a direction toward the transport roller,

• the method comprising
• passing the endless tape or carrier tape labels between the transport roller and the blade unit,
• transporting the endless tape or carrier tape labels further motorically step-wise, in each case by one label, and,
• in each case between two consecutive further transport steps, travelling the blade unit motorically and linearly between a start position and a target position in order to cut off a label,
• wherein the blade unit is traveled such that the label is completely cut off and is held at the transport roller by the blade unit in the target position of the blade unit.