Inorganic effect pigments

An inorganic, non-quarter wave, heterogeneous multilayer effect pigment comprising:

• a platy substrate comprising an absorbing optically active metal oxide layer thereon, having an optical thickness from about 20 nm to about 400 nm;
• a layer of low refractive index material on the absorbing optically active metal oxide layer and having an optical thickness from about 10 nm to about 500 nm;
• and
• an outermost optically active layer of a non-absorbing high refractive index material on the low refractive index material and having an optical thickness from about 50 nm to about 1000 nm;
• wherein:
• the multilayer effect pigment has a hue color space of red, fuchsia, and/or magenta color;
• and the multilayer effect pigment has a chromaticity (15° C.*) of greater than 50 to about 80;
• the multilayer effect pigment exhibits a blue reflectance ratio (BRR) of at least 3, according to the equation:
• BRR=(Blue Max)/(Green Min)
• Blue Max is the maximum reflectance exhibited over wavelengths 380 nm to 450 nm;
• and Green Min is the minimum reflectance exhibited over wavelengths 450 nm to 600 nm,
• wherein the Blue Max and Green Min are measured using a Byk Mac Spectrophotometer with D65 illuminant at 15° off specular observation angle.