A device for rotary blind embossing of a substrate, wherein the device comprises a work station which comprises an embossing roller and a counter-pressure roller, and wherein at least one female die is arranged on the embossing roller and at least one male die is arranged on the counter-pressure roller, and wherein the device has a positioning aid with at least one window region, the at least one window region being larger than the at least one female die and/or male die, wherein the positioning aid is arranged on the embossing roller and/or the counter-pressure roller and the at least one female die and/or male die is arranged in the at least one window region of the positioning aid such that a gap is formed between an edge of the at least one window region and an edge of the at least one female die and/or male die, and
- wherein a position of the at least one female die and/or male die within the at least one window region of the positioning aid can be adjusted by means of an adjusting aid inserted in the gap in the at least one window region of the positioning aid, and wherein the adjusting aid is arranged such that the at least one female die and/or male die is movable at least in one direction.