Can retaining apparatus and advertising platform

A can retaining apparatus and advertising platform comprising a strip comprising an upper surface, a lower surface, a perimeter edge, and at least one retaining member onto which a can is secured and captively held, the at least one retaining member comprises an oval opening configured with an inner perimeter edge, with a tab extending downward from the perimeter edge, at a distal end of the tab a first angled leg extends upward at substantially forty-five degrees, and a second angled leg extends upward at substantially forty-five degrees from an opposite direction to the first angled leg, thereby forming a retaining member configured as an arrow terminating at a point within the oval opening, and having a slit extending upward from the arrow point at least one advertising section configured to display product or promotional information is printed onto or attached by attachment means onto at least one strip surface,

• the strip material is selected from the group consisting of polyethylene terephthalate (PET), polyethylene terephthalate glycol (PET G), plastic, metal, wood, rubber, fabric, vinyl, cardboard and a composite, and the strip baying twenty retaining members.