Enhanced flavor release chewing gum composition

A chewing gum composition comprising:

• a chewing gum base;
• at least one polyol powder comprising maltitol, a specific surface area of the polyol powder being in a range of 0.55 to 0.95 m2/g;
• and
• at least one water insoluble flavoring agent,
• wherein the at least one water insoluble flavoring agent is adsorbed on the polyol powder,
• an amount of the at least one water insoluble flavoring agent is between 0.05 and 6% by weight in comparison to a total weight of the chewing gum composition, and
• the polyol powder comprising maltitol is a granulate.