Individualized packaging

A method for producing a reusable packaging from a carton, in which a rectangular main blank with sides X and Y and an overall area xy is provided and

• 2(a+h)≤x≤3(a+h)+a
• and
• y−2(h+r)≤b≤y,
• wherein x and y respectively correspond to lengths of sides X and Y of the blank, a and b correspond to side dimensions of a footprint area of a finished packaging formed from the blank, h corresponds to a height of the finished packaging, and r corresponds to a width reduced by the height h of a periphery region R of the finished packaging that forms a cavity in the finished packaging and is accessible from outside the finished packaging, and the method comprises the following further steps:
• producing folding lines Bn in the main blank parallel to the side Y at least at the following distances from the side Y:
• B1:
• a1=h
• B2:
• a2=h+a
• B3:
• a3=2h+a
• B4:
• a4=2 (h+a)
• B5:
• a5=2 (h+a)+h,
• wherein an insert E, which is a terminal insert in relation to opposite sides X, is severed from side faces adjacent to the opposite sides X by virtue of severing two severing lines T5, starting from the opposite sides X, along the folding line B5 or an extension thereof, such that a distance between two inner end points ET of the severing lines T5 corresponds to a length m of a side M of the insert E.