Use of video frame format as basis for differential handling of automatic content recognition and associated action

A computing system comprising:

• at least one network communication interface;
• at least one processor;
• non-transitory data storage;
• and
• program instructions stored in the non-transitory data storage and executable by the at least one processor to carry out operations for using frame format to control dynamic content modification of a media stream being processed for presentation by a media client, the operations including:
• identifying a fingerprint corresponding to the media stream;
• determining, based on the fingerprint, a frame format of the media stream being processed for presentation by the media client;
• identifying, in the media stream, a segment fingerprint representing a modifiable content segment of content;
• identifying a timestamp corresponding to the segment fingerprint;
• providing the timestamp to the media client;
• identifying, based on the determined frame format, supplemental content to be presented by the media client at the timestamp, the supplemental content having the determined frame format;
• and
• providing, to the media client, one of:
• the supplemental content or an address where the supplemental content is stored, wherein the media client is configured to output the supplemental content at the timestamp.

A non-transitory computer-readable medium embodying program instructions executable by at least one processor to carry out operations for controlling dynamic content modification of a media stream being processed for presentation by a media client, the operations including:

• identifying a fingerprint corresponding to the media stream;
• determining, based on the fingerprint, a frame format of the media stream being processed for presentation by the media client;
• identifying, in the media stream, a segment fingerprint representing a modifiable content segment of content;
• identifying a timestamp corresponding to the segment fingerprint;
• providing the timestamp to the media client;
• identifying, based on the determined frame format, supplemental content to be presented by the media client at the timestamp, supplemental content having the determined frame format;
• and
• providing, to the media client, one of:
• the supplemental content or an address where the supplemental content is stored, wherein the media client is configured to output the supplemental content at the timestamp.