Analyzing augmented reality content usage data

A system comprising:

• one or more hardware processors;
• and
• one or more non-transitory computer-readable storage media including computer-readable instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• generating an augmented reality content item that is executable via a client application to modify user content, the user content being captured by one or more cameras of a client device;
• receiving user input indicating that interactions by users of the client application with the augmented reality content item are to be tracked;
• determining profile information corresponding to a number of users of the client application that interacted with the augmented reality content item;
• determining a user characterization for the augmented reality content item based on characteristics of the number of users of the client application that interacted with the augmented reality content item;
• receiving one or more dashboard requests indicating one or more criteria that correspond to one or more usage metrics of the augmented reality content item and characteristics of users of the client application that interacted with the augmented reality content item;
• and
• generating, based on the one or more dashboard requests, user interface data that corresponds to a dashboard of a creator of the augmented reality content item, the dashboard including one or more user interfaces that indicate at least a portion of the user characterization and the one or more usage metrics.

One or more non-transitory computer-readable media comprising computer-readable instructions, which when executed by a computing device, cause the computing device to perform operations comprising:

• generating an augmented reality content item that is executable via a client application to modify user content, the user content being captured by one or more cameras of a client device;
• receiving user input indicating that interactions by users of the client application with the augmented reality content item are to be tracked;
• determining an amount of interaction with the augmented reality content item by one or more users of the client application;
• determining one or more usage metrics corresponding to the augmented reality content item based on the amount of interaction with the augmented reality content item by the one or more users of the client application;
• determining profile information corresponding to a number of users of the client application that interacted with the augmented reality content item;
• determining a user characterization for the augmented reality content item based on characteristics of the number of users of the client application that interacted with the augmented reality content item;
• receiving one or more dashboard requests indicating one or more criteria that correspond to the one or more usage metrics of the augmented reality content item and characteristics of users of the client application that interacted with the augmented reality content item;
• and
• generating, based on the one or more dashboard requests, user interface data that corresponds to a dashboard of a creator of the augmented reality content item, the dashboard including one or more user interfaces that indicate at least one of the one or more usage metrics or at least a portion of the user characterization.