Systems and methods for managing digital personas for online services

A computer-implemented method for managing digital personas for online services, at least a portion of the method being performed by a computing device comprising at least one processor, the method comprising:

• generating a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity;
• determining, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona, wherein determining that the online entity has leaked information associated with the digital persona comprises:
• monitoring the anonymized inbox to identify communications that are sent to the communication alias;
• tagging the communications that are sent to the communication alias as solicited or unsolicited;
• and
• identifying the communications sent to the communication alias from different entities while monitoring the anonymized inbox;
• recalculating the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information;
• determining that the PWI score exceeds a privacy score threshold;
• and
• in response to determining that the PWI score exceeds the privacy score threshold, performing a security action that protects privacy of the user.

A system for managing digital personas for online services, the system comprising:

• at least one physical processor;
• physical memory comprising computer-executable instructions that, when executed by the physical processor, cause the physical processor to:
• generate a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity;
• determine, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona;
• recalculate the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information;
• recalculate the PWI score for the digital persona based on a weighted value;
• determine that the PWI score exceeds a privacy score threshold;
• and
• in response to determining that the PWI score exceeds the privacy score threshold, perform a security action that protects privacy of the user.

A system for managing digital personas for online services, the system comprising:

• at least one physical processor;
• physical memory comprising computer-executable instructions that, when executed by the physical processor, cause the physical processor to:
• generate a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity;
• determine, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona, wherein, to determine that the online entity has leaked information associated with the digital persona, the computer-executable instructions further cause the physical processor to:
• monitor the anonymized inbox to identify communications that are sent to the communication alias;
• tag the communications that are sent to the communication alias as solicited or unsolicited;
• and
• identify the communications sent to the communication alias from different entities while monitoring the anonymized inbox;
• recalculate the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information;
• determine that the PWI score exceeds a privacy score threshold;
• and
• in response to determining that the PWI score exceeds the privacy score threshold, perform a security action that protects privacy of the user.

A non-transitory computer-readable medium comprising one or more computer-executable instructions that, when executed by at least one processor of a computing device, cause the computing device to:

• generate a digital persona and a persona wear indicator (PWI) score for a user of an anonymized inbox with a communication alias to use for an online entity;
• determine, based on one or more communication messages associated with the communication alias, that the online entity has leaked information associated with the digital persona;
• recalculate the PWI score for the digital persona based at least in part on the determination that the online entity has leaked the information;
• recalculate the PWI score for the digital persona based on a weighted value;
• determine that the PWI score exceeds a privacy score threshold;
• and
• in response to determining that the PWI score exceeds the privacy score threshold, perform a security action that protects privacy of the user.