Break-based inventory forecasting

A system comprising:

• a processing system comprising a processor;
• and
• a memory storing executable instructions that cause the processing system to perform operations, the operations comprising:
• receiving raw data associated with displayed video content over a communication network, wherein the raw data includes impressions observed by a viewer or times of the impressions served to the viewer;
• storing, in an impression log data database, the raw data;
• generating, by an impression log generator, an analyzable impression log from the raw data associated with the displayed video content presented to target viewers of video content having a group of viewer attributes, wherein the analyzable impression log includes the impressions observed by a target attribute including the viewer;
• identifying signatures comprising lines within the analyzable impression log comprising a criteria indicative of breaks within the displayed video content resulting in identified breaks, wherein the identified breaks correspond to the times of the impressions served to the viewer either preceding or proceeding a segment associated with primary content;
• determining configuration constraints associated with the identified breaks, wherein the configuration constraints comprise a maximum number of permitted impressions, and a maximum amount of permitted time for a permitted impression in each of the identified breaks;
• calculating a maximum prior impressions inventory during a time period of the impression log based on the maximum number of permitted impressions, the maximum amount of permitted time for each permitted impression in each of the identified breaks, a count of the identified breaks, and a run time of a video advertising campaign;
• based on the calculating of the maximum prior impressions inventory and based on a determination of a change in network traffic conditions in the communication network, forecasting, for the video advertising campaign, a future inventory of a product having a duration-based attribute;
• and
• causing display of the forecasted future inventory of a product having the duration-based attribute, using a forecast view user interface of a video content publisher device.

A non-transitory, computer-readable storage medium having instructions stored thereon that, when executed by a data processing apparatus, cause the data processing apparatus to perform operations comprising:

• receiving raw data associated with displayed video content over a communication network, wherein the raw data includes impressions observed by a viewer or times of the impression served to the viewer,
• storing, in an impression log data database, the raw data;
• generating, by an impression log generator, an analyzable impression log from the raw data associated with the displayed video content presented to target viewers of video content having a group of viewer attributes, wherein the analyzable impression log includes the impressions observed by a target attribute including the viewer;
• identifying signatures comprising lines within the analyzable impression log comprising a criteria indicative of breaks within the displayed video content, resulting in identified breaks, wherein the identified breaks correspond to the times of the impressions served to the viewer either preceding or proceeding a segment associated with primary content;
• determining configuration constraints associated with the identified breaks, wherein the configuration constraints comprise a maximum number of permitted impressions, and a maximum amount of permitted time for a permitted impression in each of the identified breaks;
• calculating a maximum prior impressions inventory during a time period of the impression log based on the maximum number of permitted impressions, the maximum amount of permitted time for each permitted impression in each of the identified breaks, a count of the identified breaks, and a run time of a video advertising campaign;
• based on the calculating of the maximum prior impressions inventory, providing over the communication network a forecast for the video advertising campaign of a future inventory of a product having a duration-based attribute, wherein the forecast is based on a determination of a change in network traffic conditions;
• and
• causing display of the forecast for the video advertising campaign of the future inventory of a product having the duration-based attribute, using a forecast view user interface of a video content publisher device.