Creation of channels using pre-encoded media assets

A method, comprising:

• selecting, at a processor, a pre-encoded media asset based on manipulation of a first programming schedule;
• inserting, at the processor, the pre-encoded media asset in a media feed of a first channel based on an input on a notification associated with a media item and a defined selection parameter;
• and
• creating, at the processor, a plurality of new channels based on the pre-encoded media assets inserted in different channels and the defined selection parameter,
• wherein the plurality of new channels is created based on a re-use of the pre-encoded media asset for one of the plurality of new channels such that the plurality of new channels is created independent of an encoding operation prior to a distribution of program streams of the plurality of new channels to a plurality of consumer devices such that the plurality of new channels are delivered over a distribution network without being required to be re-encoded.

A non-transitory computer readable medium, having stored thereon, computer executable code, which when executed by a processor, cause the processor to execute operations, the operations comprising:

• selecting a pre-encoded media asset of a specified quality level and a specified content encryption mode based on manipulation of a first programming schedule;
• inserting the pre-encoded media asset in a media feed of a first channel based on an input on a notification associated with a media item and a defined selection parameter;
• and
• creating a plurality of new channels based on the pre-encoded media assets inserted in different channels and the defined selection parameter,
• wherein the plurality of new channels is created based on a re-use of the pre-encoded media asset for one of the plurality of new channels such that the plurality of new channels is created independent of an encoding operation prior to a distribution of program streams of the plurality of new channels to a plurality of consumer devices such that the plurality of new channels are delivered over a distribution network without being required to be re-encoded.