Methods and apparatus to identify co-relationships between media using social media

At least one non-transitory computer readable medium comprising instructions that, when executed, cause processor circuitry to at least:

• parse a media messages database to identify media of interest corresponding to client devices;
• parse the media messages database to identify media-exposure social media messages that reference the media of interest, each of the media-exposure social media messages associated with a username;
• parse the media messages database to identify impression information associated with the media-exposure social media messages that reference the media of interest;
• estimate a unique audience for the identified media by removing duplicate usernames;
• and
• store the media of interest, a number of the media-exposure social media messages that reference the media of interest and the unique audience to improve an accuracy of a system associated with generating audience analysis information.

A method comprising:

• parsing, by executing instructions with at least one processor, a media messages database to identify media of interest corresponding to client devices;
• parsing, by executing instructions with at least one processor, the media messages database to identify media-exposure social media messages that reference the media of interest, each of the media-exposure social media messages associated with a username;
• parsing, by executing instructions with at least one processor, the media messages database to identify impression information associated with the media-exposure social media messages that reference the media of interest;
• estimating, by executing instructions with at least one processor, a unique audience for the identified media by removing duplicate usernames;
• and
• storing, by executing instructions with at least one processor, the media of interest, a number of the media-exposure social media messages that reference the media of interest and the unique audience to improve an accuracy of a system associated with generating audience analysis information.