Custom content insertion
AssigneeComcast Cable Communications, LLC
InventorsGregory Allen Broome, Jason Burgess, Richard Fliam
Life of this patent
Estimating the term…
Abstract
Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.
Claims20
A method comprising:
- determining, based on a first query comprising first user data associated with a first computing device, first custom content, wherein the first query is received from the first computing device in response to the first computing device receiving a first insertion instruction via a non-packet-switching protocol information stream;
- determining, based on a second query comprising second user data associated with a second computing device, second custom content, wherein the second query is received from the second computing device in response to the second computing device receiving a second insertion instruction via the non-packet-switching protocol information stream, wherein the first custom content differs from the second custom content, and wherein the first user data is associated with the second user data;
- and
- sending, via a packet-switching protocol information stream:
- the first custom content to the first computing device, and
- the second custom content to the second computing device.
A method comprising:
- sending, by a first computing device, based on a first insertion instruction received via a non-packet-switching protocol information stream, a first query;
- sending, by a second computing device, based on a second insertion instruction received via the non-packet-switching protocol information stream, a second query, wherein the first query is associated with the second query;
- receiving, by the first computing device, via a packet-switching protocol information stream, first custom content;
- and
- receiving, by the second computing device, via the packet-switching protocol information stream, second custom content, wherein the first custom content differs from the second custom content.
A method comprising:
- determining, based on a first query associated with a first user location, first custom content, wherein the first query is received in response to a first computing device at the first user location receiving a first insertion instruction via a non-packet-switching protocol information stream;
- determining, based on a second query associated with a second user location, second custom content, wherein the second query is received in response to a second computing device at the second user location receiving a second insertion instruction via the non-packet-switching protocol information stream, and wherein the first query is associated with the second query;
- and
- sending, via a packet-switching protocol information stream:
- the first custom content to the first computing device, and
- the second custom content to the second computing device.
Dependencies are inferred from the claim text.