US 11,637,715 B2 · Virtual event segmentation based on topics and interactions graphs

Abstract

The disclosed techniques improve the efficiency and functionality of virtual event platforms by segmenting users that attend a virtual event. An event segmenter retrieves user data for each attending user. The user data can include interaction data from past virtual events, topic data derived from user activity, social data defining the user's social relationships, etc. The event segmenter uses the user data to identify topics of interest for each user and generate an interaction graph for each user based on the topics of interest. The event segmenter uses the interaction graphs to generate user segments for the virtual event and assign each user to a user segment based on matching topics of interest. A model optimizer collects and analyzes user activity within each user segment to train the event segmenter to modify interaction graphs. In this way, the event segmenter can improve the virtual event segmentation process over time.

Claims19

Dependent claims

A method for segmenting a plurality of users attending a virtual event comprising:

retrieving, by one or more processing units, user data associated with each user of the plurality of users attending the virtual event;
identifying one or more topics of interest for each user of the plurality of users based on the user data;
generating an interaction graph for each user of the plurality of users based on the one or more identified topics of interest;
generating, for the virtual event, a plurality of user segments based on a plurality of matching topics of interest in the interaction graphs generated for the plurality of users, wherein an individual user segment of the plurality of user segments is assigned at least two of the plurality of users;
monitoring for user interactions within the plurality of user segments to determine a level of interaction for each of the plurality of users;
detecting that the level of interaction for each of a threshold number of users in a user segment is below a threshold level of interaction;
in response to the detecting, determining that a matching topic of interest for the user segment is unsuitable for user segment generation;
and
modifying the interaction graphs for the plurality of users by tagging the matching topic of interest to prevent generation of additional user segments for the matching topic of interest.

6 more elements

A system for segmenting a plurality of users attending a virtual event comprising:

one or more processing units;
and
a computer-readable medium having encoded thereon computer-readable instructions to cause the one or more processing units to:
retrieve user data associated with each user of the plurality of users attending the virtual event;
identify one or more topics of interest for each user of the plurality of users based on the user data;
generate an interaction graph for each user of the plurality of users based on the one or more identified topics of interest;
generate, for the virtual event, a plurality of user segments based on a plurality of matching topics of interest in the interaction graphs generated for the plurality of users, wherein an individual user segment of the plurality of user segments is assigned at least two of the plurality of users;
monitor for user interactions within the plurality of user segments to determine a level of interaction for each of the users;
detect that the level of interaction for each of a threshold number of users in a user segment is above a threshold level of interaction;
in response to the detecting, determine that a matching topic of interest for the user segment is suitable for user segment generation;
and
modify the interaction graphs for the plurality of users by tagging the matching topic of interest to promote generation of additional user segments for the matching topic of interest.

9 more elements

A non-transitory computer-readable storage medium having encoded thereon computer-readable instructions to cause one or more processing units to:

retrieve user data associated with each user of a plurality of users attending a virtual event;
identify one or more topics of interest for each user of the plurality of users based on the user data;
generate an interaction graph for each user of the plurality of users based on the one or more identified topics of interest;
generate, for the virtual event, a plurality of user segments based on a plurality of matching topics of interest in the interaction graphs generated for the plurality of users, wherein an individual user segment of the plurality of user segments is assigned at least two of the plurality of users;
monitor for user interactions within the plurality of user segments to determine a level of interaction for each of the users;
detect that the level of interaction for each of a threshold number of users in a user segment is below a threshold level of interaction;
in response to the detecting, determine that a matching topic of interest for the user segment is unsuitable for user segment generation;
and
modify the interaction graphs for the plurality of users by tagging the matching topic of interest to prevent generation of additional user segments for the matching topic of interest.

6 more elements

Dependencies are inferred from the claim text.

Virtual event segmentation based on topics and interactions graphs

Life of this patent

Virtual event segmentation based on topics and interactions graphs

Life of this patent

Abstract

Claims19