US 11,636,534 B2 · Offer personalization engine for targeted marketing of branded consumer packaged goods

Abstract

A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

Claims20

Dependent claims

A computer-implemented method, comprising:

determining a mobile device identifier from a publisher website or application accessed by a browser in a mobile device;
providing the mobile device identifier to a digital content engine;
correlating in a lookup table in the digital content engine the mobile device identifier with a frequent shopper card;
receiving, after a logic query for the frequent shopper card, a payload including a structured content associating a digital content value to a consumer item, and a plugin;
rendering, in a display of the mobile device, via the browser, the payload;
loading the digital content value to the frequent shopper card in response to a user interaction with the payload detected from the mobile device;
when a user activates the plugin:
directing the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital content specific to a retailer store;
and
when a retailer application is not already installed in the mobile device, uploading and installing, with the plugin, the retailer application in the mobile device.

7 more elements

A system, comprising:

a memory storing multiple instructions;
and
one or more processors configured to execute the instructions to cause the system to:
determine a mobile device identifier from a publisher website or application accessed by a browser in a mobile device;
provide the mobile device identifier to a digital content engine;
correlate in a lookup table in the digital content engine the mobile device identifier with a frequent shopper card;
receive, after a logic query for the frequent shopper card, a payload including a structured content associating a digital content value to a consumer item, and a plugin;
render, in a display of the mobile device, via the browser, the payload;
load the digital content value to the frequent shopper card in response to a user interaction with the payload detected from the mobile device;
when a user activates the plugin:
direct the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital content specific to a retailer store;
and
when a retailer application is not already installed in the mobile device, upload and install, with the plugin, the retailer application in the mobile device.

10 more elements

Dependencies are inferred from the claim text.

Offer personalization engine for targeted marketing of branded consumer packaged goods

Life of this patent

Offer personalization engine for targeted marketing of branded consumer packaged goods

Life of this patent

Abstract

Claims20