System and method for targeting individuals with advertisement spots during national broadcast and cable television

A platform to target and subsequently retarget individuals comprising:

• a memory;
• a processor electronically connected to the memory;
• and
• a targeting system comprising:
• an ad spot upgradation module that allows an advertiser to target different audience segments by upgrading one or more ad-spots belonging to the advertiser, merges a plurality of media plans provided by the advertiser, provides an interface to the advertiser to view all of the available ad-spots;
• an integration and communication module integrated with a plurality of Dynamic Ad Insertion (DAI) enabled platforms and a feedback module adapted to be integrated with the plurality of DAI enabled platforms for receiving feedback on a success/failure status of swap instructions that were relayed for swapping advertisements, wherein the integration and communication module is adapted to receive a trafficking plan, including the advertiser sequence or line-up within a custom messaging ad break and a signaling cue tone to trigger the upgrade within the content stream, wherein the trafficking plan enables the network to share information pertaining to an exact air time of an ad spot and adding an identifying cue tone specific to the ad spot to trigger an upgrade of the ad spot;
• and
• a retargeting system comprising:
• an input/output module electronically connected to the processor, the input/output module adapted to receive electronic input from an advertiser and further adapted to provide an advertising purchase interface to the advertiser such that the advertiser is able to make a retargeting purchase through the advertising purchase interface,
• wherein the ad spot is a network owned National Linear television ad-spot, wherein the cue tone includes splice insert and/or time signal commands containing the ad-spot and advertiser ownership metadata details for upgrade execution, and
• wherein the network chooses a first specific network owned National Linear television ad spot from a plurality of stored ad spots for upgrade and transmission to a first subscriber and chooses a second specific network owned National Linear television ad spot from the plurality of stored ad spots for upgrade and transmission to a second subscriber.