Systems and methods for collaborative offer generation
AssigneeEversight, Inc.
InventorsTony Ventrice, Michael Montero, Jamie Rapperport
Life of this patent
Estimating the term…
Abstract
Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.
Claims20
A computerized method for offer democratization, the method comprising:
- calculating a return on investment (ROI) function by aggregating consumers by descending value for each consumer and using a number of consumers targeted by offer, wherein the value for each consumer is calculated using shopper weights and transaction log data, and wherein the shopper weights are retailer specific;
- determining a desired ROI;
- generating the offer based upon the desired ROI and the ROI function;
- and
- presenting the offer in a marketplace for review and acceptance by a plurality of retailers.
A computer program product stored on non-transitory computer memory, which when executed by a computer system performs the steps of:
- calculating a return on investment (ROI) function by aggregating consumers by descending value for each consumer and using a number of consumers targeted by offer, wherein the value for each consumer is calculated using shopper weights and transaction log data, and wherein the shopper weights are retailer specific;
- determining a desired ROI;
- generating the offer based upon the desired ROI and the ROI function;
- and
- presenting the offer in a marketplace for review and acceptance by a plurality of retailers.
Dependencies are inferred from the claim text.