Dynamic graphical user interfaces for displaying inter-application communications with a dynamic segmentation-based mobile offer platform

A computing device configured to display on a user interface of a mobile user device, a dynamic graphical user interface, the dynamic graphical user interface displaying simultaneously:

• a web-based interface of a retailer mobile application for receiving one or more user actions on the web-based interface, the retailer mobile application launched from a coupon mobile application via an inter-mobile application communication link between the retailer mobile application and the coupon mobile application, wherein the retailer mobile application and the coupon mobile application are both mobile applications of the mobile user device;
• and
• an interactive display in communication with the coupon mobile application, wherein the coupon mobile application is different from and capable of launching external to the retailer mobile application, wherein the interactive display presents to a user a plurality of interactive coupon units, wherein a value associated, respectively, with the plurality of interactive coupon units is adjusted based on user information, wherein the coupon mobile application is configured to receive a first user action and generate a token in response to the first user action, wherein the first user action indicates a user interest to an interactive coupon unit associated with the retailer mobile application, wherein the coupon mobile application launches the retailer mobile application containing the interactive coupon unit via the inter-mobile application communication link, and redirects the retailer mobile application to cause the retailer mobile application to present a page containing the interactive coupon unit based on the token,
• wherein the interactive display of the coupon mobile application dynamically presents, in real-time, a status or output of the coupon mobile application in response to the one or more user actions performed on the web-based interface, wherein one of the one or more user actions initiates a transaction, and wherein the interactive display is visible during performance of the one or more user actions on the web-based interface, and
• wherein the coupon mobile application is configured to complete the transaction for the retailer mobile application without departing from the coupon mobile application.