Systems and methods for altering a graphical user interface

A system comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable storage devices storing computing instructions configured to run on the one or more processors and cause the one or more processors to perform:
• receiving in-session user activity entered into on a graphical user interface (GUI) from a user electronic device of a user;
• generating, using a predictive algorithm, a ranked list of one or more probabilities of one or more actions of the user, wherein the one or more probabilities comprise one or more likely intents of the user, wherein a likely intent of the one or more likely intents of the user comprises an intent to perform an action during a session, and wherein the action is complementary to the in-session user activity during the session;
• constructing a vector using the in-session user activity by incrementing a count for a specific action corresponding to a category of one or more items in a hierarchical categorization, wherein:
• the count is stored in a database;
• and
• the category is a level in the hierarchical categorization;
• pre-processing the in-session user activity to determine one or more intents of the in-session user activity;
• comparing the one or more intents of the in-session user activity with the one or more likely intents, wherein comparing the one or more intents of the in-session user activity with the one or more likely intents comprises comparing one or more embeddings for at least part of the in-session user activity to one or more likely embeddings for the one or more likely intents;
• and
• coordinating a display of a GUI element on the GUI of the user electronic device of the user based on the one or more likely intents.