Inserting advertisements in ATSC content
AssigneeAT&T Intellectual Property I, L.P.
InventorsPrzemyslaw Kamela, Sonali Behera, Rajesh Krishna
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Abstract
In one embodiment, a method includes receiving, by a device, playback content. The playback content is associated with an ATSC signal. The method also includes identifying, by the device, one or more markers in the playback content, communicating, by the device, information associated with the one or more markers to an advertisement decision engine, and receiving, by the device, a URL for an addressable targeted programmatic advertisement from the advertisement decision engine. The method further includes inserting, by the device, the addressable targeted programmatic advertisement URL into the playback content.
Claims20
A device comprising:
- a processing system including a processor;
- and
- a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations comprising:
- receiving playback content associated with an Advanced Television Systems Committee (ATSC) signal received at an ATSC tuner of a dongle removably connected to the device, wherein an advertisement software development kit (SDK) of the device appends information associated with the device to an advertisement request resulting in an appended advertisement request, the advertisement request comprising information associated with one or more markers in the playback content, wherein the advertisement SDK of the device communicates the appended advertisement request to an advertisement decision engine;
- receiving a response from the advertisement decision engine, wherein the SDK extracts from the response a Uniform Resource Locator (URL) for an addressable targeted programmatic advertisement;
- and
- inserting the addressable targeted programmatic advertisement URL into the playback content.
A method comprising:
- receiving, by a processing system including a processor of a device, playback content associated with an Advanced Television Systems Committee (ATSC) signal received at an ATSC tuner of a dongle removably connected to the device;
- identifying, by the processing system, one or more markers in the playback content, wherein an advertisement software development kit (SDK) of the device appends information associated with the device to an advertisement request resulting in an appended advertisement request, the advertisement request comprising information associated with the one or more markers, wherein the advertisement SDK of the device communicates the appended advertisement request to an advertisement decision engine;
- receiving, by the processing system, a response from the advertisement decision engine, wherein the SDK extracts from the response a Uniform Resource Locator (URL) for an addressable targeted programmatic advertisement;
- and
- inserting, by the processing system, the addressable targeted programmatic advertisement URL into the playback content.
A non-transitory machine-readable medium comprising executable instructions that, when executed by a processing system including a processor of a device, facilitate performance of operations comprising:
- receiving playback content associated with an Advanced Television Systems Committee (ATSC) signal received at an ATSC tuner of a dongle removably connected to the device, the dongle comprising a cache memory to store the playback content, wherein an advertisement software development kit (SDK) of the device appends information associated with the device to an advertisement request resulting in an appended advertisement request, the advertisement request comprising information associated with one or more markers in the playback content, wherein the advertisement SDK of the device communicates the appended advertisement request to an advertisement decision engine;
- receiving a response from the advertisement decision engine, wherein the SDK extracts from the response a Uniform Resource Locator (URL) for an addressable targeted programmatic advertisement;
- and
- inserting the addressable targeted programmatic advertisement URL into the playback content.
Dependencies are inferred from the claim text.