Client-side overlay of graphic hems on media content

A system, comprising:

• a memory for storing instructions;
• and
• a circuitry in a media presentation and distribution system configured to execute the instructions, and based on the executed instructions, the circuitry is further configured to:
• insert a tag in media content of a media stream based on a request received from a client device via a network,
• wherein the inserted tag corresponds to an overlay-graphic item to be presented at the client device;
• wherein the inserted tag is identified in the media content by the client device,
• wherein a candidate time-period is identified within the media content by the client device based on the identified tag within the media content;
• and
• instruct presentation of the overlay-graphic item at the candidate time-period in the media content based on a degree of correlation between the identified tag in the media content and a corresponding context for the media content at the candidate time-period.

A method, comprising:

• receiving, by a circuitry, a media stream from a media presentation and distribution system via a network,
• wherein the received media stream comprises media content and a tag, and
• wherein the media content comprises programming media content and non-programming media content;
• identifying, by the circuitry, the tag in the media content based on a user-attribute of a client device;
• wherein the identified tag corresponds to an overlay-graphic item;
• identifying, by the circuitry, a candidate time-period in a playback duration of the media content based on the identified tag in the media content;
• and
• transmitting, by the circuitry, a selection request to the media presentation and distribution system for selection of the candidate time-period in the media content,
• wherein the candidate time-period is selected based on the tag at a specified time in the media content;
• and
• presenting, by the circuitry, the overlay-graphic item at the candidate time-period in the media content based on a degree of correlation between the identified tag in the media content and a corresponding context for the media content at the candidate time-period.