US 11,606,609 B1 · System and method for selection of supplemental content according to skip likelihood

Abstract

Systems and methods for a computer-based process that determines when a viewer is likely to skip over supplemental content and adjusts supplemental content presentation to compensate. Systems of embodiments of the disclosure may utilize various inputs to determine the likelihood of skipping supplemental content, including cursor position at or near specified icons or other UI elements, as well as user actions such as gaze direction, various motions or actions, controller manipulations, and the like. Once a likelihood of skipping supplemental content is determined, various actions may be taken in response, including without limitation selection of supplemental content that conveys its intended message prior to skipping, supplemental content that can be played at increased speed, and designation of supplemental content slots as skippable or non-skippable.

Claims20

Dependent claims

A method comprising:

transmitting for display a content item;
accessing a stored transmission schedule that defines a transmission of insertion into the content item of:
a skippable supplemental content item at a first time slot, and
a non-skippable supplemental content item at a second time slot;
determining, by control circuitry, a likelihood of receiving a command to skip play of the skippable supplemental content item during the first time slot;
responsive to the determining:
adjusting the stored transmission schedule to schedule the transmission of:
the non-skippable supplemental content item as an interruption of the content item at the first time slot;
and
the skippable supplemental content item as an interruption of the content item at the second time slot;
and
transmitting for display the non-skippable supplemental content item during the first time slot according to the stored transmission schedule.

9 more elements

A system comprising:

a storage device;
and
control circuitry configured to:
transmit for display a content item;
access a stored transmission schedule that defines a transmission of insertion into the content item of:
a skippable supplemental content item at a first time slot, and
a non-skippable supplemental content item at a second time slot;
determine, by control circuitry, a likelihood of receiving a command to skip play of the skippable supplemental content item during the first time slot;
responsive to the determining:
adjust the stored transmission schedule to schedule the transmission of:
the non-skippable supplemental content item as an interruption of the content item at the first time slot;
and
the skippable supplemental content item as an interruption of the content item at the second time slot;
and
transmit for display the non-skippable supplemental content item during the first time slot according to the stored transmission schedule.

12 more elements

Dependencies are inferred from the claim text.

System and method for selection of supplemental content according to skip likelihood

Life of this patent

System and method for selection of supplemental content according to skip likelihood

Life of this patent

Abstract

Claims20