Methods, systems and devices that enable user of mobile phone to at least partially take control of consumer electronic device on display

At least one non-transitory processor readable storage device having processor readable code embodied thereon, the processor readable code for programming one or more processors to perform a method for enabling a user of a mobile phone to use the mobile phone to at least partially take control of a consumer electronic device that is on display in a retail store, to thereby enable the user of the mobile phone to learn about one or more capabilities of the consumer electronic device that is on display in the retail store, wherein the consumer electronic device is not the mobile phone, the method comprising:

• causing a scannable code to be displayed on a display screen in the retail store, wherein the scannable code is displayed based on scannable code data;
• initiating a session with the mobile phone in response to the mobile phone being used to scan the scannable code that is displayed on the display screen in the retail store, wherein the session is associated with the consumer electronic device that is on display in the retail store;
• causing a graphical user interface (GUI) to be displayed on the mobile phone during the session, wherein the GUI enables the user of the mobile phone to use the mobile phone during the session to at least partially take control of the consumer electronic device that is on display in the retail store, thereby enabling the user of the mobile phone to learn about one or more capabilities of the consumer electronic device that is on display in the retail store;
• and
• during the session at least partially controlling the consumer electronic device that is on display in the retail store in response to an option displayed on the GUI being selected by the user.

A system for enabling a user of a mobile phone to use the mobile phone to at least partially take control of a consumer electronic device that is on display in a retail store, to thereby enable the user of the mobile phone to learn about one or more capabilities of the consumer electronic device that is on display in the retail store, wherein the consumer electronic device is not the mobile phone, the system comprising:

• a media player including a content presentation application installed thereon;
• a content server that is communicatively coupled to the media player at least in part via the Internet;
• the media player configured to cause a scannable code to be displayed on a display screen in the retail store, wherein the scannable code is displayed based on scannable code data that is provided to the media player by the content server;
• the content server configured to establish a session with the mobile phone in response to the mobile phone being used to scan the scannable code that is displayed on the display screen in the retail store, wherein the session is associated with the consumer electronic device;
• and
• the content server also configured to cause a graphical user interface (GUI) to be displayed on the mobile phone during the session, wherein the GUI enables the user of the mobile phone to use the mobile phone during the session to at least partially take control of the consumer electronic device that is on display in the retail store, thereby enabling the user of the mobile phone to learn about one or more capabilities of the consumer electronic device that is on display in the retail store.