US 11,601,728 B2 · Relative prominence of elements within an advertisement

Abstract

Aspects of the subject disclosure may include, for example, providing to a user device a video content item including at least one scene which includes a plurality of advertisement placement opportunities and determining a preference profile for an individual associated with the user device. Aspects further include selecting a group of matching advertisements having advertisement profiles that match the preference profile for the individual and determining a relative prominence score for each advertisement placement opportunity. Aspects further include ordering the matching advertisements according to prominence information specified for each matching advertisement, wherein the prominence information corresponds to a relative desired prominence specified by an advertiser associated with the matching advertisement. Aspects further include providing the ordered matching advertisements to the user device according to the respective prominence information so that a matching advertisement having a greatest desired prominence is displayed in the video content item at an advertisement placement opportunity having a highest relative prominence score. Other embodiments are disclosed.

Claims20

Dependent claims

A device, comprising:

a processing system including a processor;
and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
receiving, over a network, a request to deliver media content to a media display device;
determining, for each respective content placement opportunity of a plurality of content placement opportunities in the media content, a respective relative prominence score based on a relative importance in a scene of the respective content placement opportunity;
selecting a respective content item for each respective content placement opportunity of the plurality of content placement opportunities according to the respective relative prominence score for the respective content placement opportunity;
and
delivering the media content and the respective content item for each respective content placement opportunity over the network to the media display device.

5 more elements

A method, comprising:

detecting, by a processing system including a processor, content placement opportunities in a scene of a content item to be provided to a media display device, each respective content placement opportunity having a relative prominence in the scene of the content item;
detecting, by the processing system, a preference profile for a user of the media display device;
identifying, by the processing system, matching advertising items that match the preference profile for the user;
determining, by the processing system, a respective relative prominence score for each content placement opportunity;
and
selecting, by the processing system, matching advertising items according to respective prominence information of the matching advertising items, forming matching advertising items, the matching advertising items to be provided with the content item to the media display device, each respective matching advertising item associated with a respective content placement opportunity.

3 more elements

A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

providing to a user device a video content item, the video content item including a plurality of scenes, at least one scene of the plurality of scenes including a plurality of advertisement placement opportunities;
selecting matching advertisements having advertisement profiles that match a preference profile for an individual associated with the user device;
determining a relative prominence score for each advertisement placement opportunity of the plurality of advertisement placement opportunities;
associating the matching advertisements with a relative desired prominence specified by an advertiser associated with the matching advertisements;
and
providing the matching advertisements to the user device according to the desired prominence so that a matching advertisement having a greatest desired prominence is displayed in the video content item at an advertisement placement opportunity having a highest relative prominence score.

3 more elements

Dependencies are inferred from the claim text.

Relative prominence of elements within an advertisement

Life of this patent

Relative prominence of elements within an advertisement

Life of this patent

Abstract

Claims20